Quick Q’s with Jennifer Culpepper of Bmore Love

It was a few weeks ago when I was researching content for my Baltimore UpRising: Fashion As a Force for Good feature that I came across Bmore Love. I was instantly intrigued by Bmore Love mission to connect fashion and community enrichment. Luckily, I was able to get in contact with Jennifer Culpepper, the owner of Peppermill Projects and a visionary behind Bmore Love.
Photo by Bishop M Cromartie
Photo by Bishop M Cromartie
1. What inspired you to start Bmore Love? 
We originally struggled with what to say on our social media accounts during the Baltimore protests.
We felt sad for the city. We wanted to say or show something positive and uplifting. We first designed an animated gif to share on our social media platforms, but we felt that just wasn’t enough. After some brainstorming, we decided to do something to raise money that would be used help rebuild and heal the city and its citizens.
We were inspired by the way Humans of New York raised money for the Mott Hall Bridges Academy by showing the inspiring work they did. We wanted to build a community for artists and designers to create something in order to participate and make their voices heard.

2. What inspired you to partner Boys & Girls Club of Metropolitan Baltimore?

We did a lot of research on organizations and non-profits in the Baltimore area. There are undoubtedly many worthy of attention and funding. The image we feature on the Bmore Love website of the young boy offering water to the police office was one that really stuck with us.
We believe supporting the Boys and Girls Club of Metropolitan Baltimore is important.
Photo from Boys and Girls Clubs of Metropolitan Baltimore
Photo from Boys and Girls Clubs of Metropolitan Baltimore
We chose the BGCMB based on their mission “To inspire and enable all young people, especially those who need us most, to realize their full potential as productive, responsible and caring citizens.” Whitney Houston wasn’t lying — the children are our future — the future of Baltimore.
Organizations like the Boys and Girls Clubs foster a sense of community, providing opportunities and programs that implement community involvement, decision making, leadership and personal goal setting. In response to the events in Baltimore, the BGCMB has been holding  community conversations with parents and kids. Project Engage, a program within the Boys and Girls Clubs targets teens and young adults that have dropped out of school or have previously not been involved in the clubs. One of the main goals is to make sure that these teens and young adults know that their voices are being heard and understood. 

3. How did you come up with the design for the first Bmore Love T-shirt?

Bmore Love started out as an animated gif with the phrases Bmore Peace, Bmore Love and Bmore Respect transitioning over the image of a child giving water to the police officer.
We used real handwriting (instead of a font) because it showed a more human element and referenced urban graffiti and the hand-made signs and posters protestors were using.

4. What do local fashion artists need to do to become a part of Bmore Love? 

We are still accepting artwork to be printed on t-shirts. If you’d like to donate artwork or a design you can email bmorelove@peppermillprojects.com
ALL proceeds from sales will go directly to the Boys and Girls Club of Metropolitan Baltimore. Featured pieces should relate to the theme of this project. All artists will be credited with the option to link to their personal portfolios, and may sign their work in some way.
Restore Bmore shirt by Sarah Ellen
Restore Bmore shirt by Sarah Ellen
Not every submitted design will be featured, and some featured designs may not be printed. We will be choosing designs based on aesthetic, creativity and originality. Each design needs to have a minimum order of 12 shirts before we are able to print. Detailed information about file specifications can be found at bmorelove.com/artists
Speak Out Tee by Becca Grogan
Speak Out Tee by Becca Grogan

5. What are your main goals for Bmore Love? 

I think the easiest and most obvious answer is to sell a lot of shirts. The more we sell, the more money raised for the Boys and Girls Clubs!
More importantly though, we are excited to see the art and design community coming together to make a positive difference. We believe that the majority of Americans want equal justice and respect for all. The events in Baltimore and other cities demonstrate that.
We want there to Bmore love, Bmore peace and Bmore respect in Baltimore and the rest of our country.


Learn more and shop for a good cause with Bmore Love here: http://www.bmorelove.com