One on One with Matt Mindel of Fed Thrill Sunglasses

Do you know about Fed Thrill Sunglasses


Ms. Charm had the pleasure of chatting it up with Matt Mindel, a co-owner of Fed Thrill Sunglasses to the 411 about the brand. Also, she tried out a few of sunglasses herself.  


Tell me a little bit about yourself.

I went to University of Maryland for undergrad and have a grad degree from Loyola. I have always had the desire to be an entrepreneur and have a passion for sunglasses. My partner and I started planning about 3 years ago and just hit our 2 year anniversary as active Sunglass Company. We specialize in stylish polarized sunglasses, with customer service as our number one priority. We named the company Fed Thrill after the neighborhood that we love to so much, and to the entire city of Baltimore.


What inspired you to create the Fed Thrill brand?

My business partner and I had always struggled between two choices. We would either have to overpay for high-end brands which we would inevitably lose or break, or go to a gas station for cut rate cheap sunglasses that weren’t very good quality. We asked the question, why we can’t find a stylish pair of sunglasses that has good quality without breaking the bank. That is how Fed Thrill was born.


What was the first item you made for Fed Thrill? How has your designs evolve since your first item? 

The first line of sunglasses we came out with, we called our elite line. It was a classic wayfarer style. After the first year, we decided to make several up-grades, and then released our Fulton line of Wayfarers to replace the original elite line. We added a spring hinge which helps fit better with any size head, as well as add to the durability since the spring takes pressure off the frame when it is on someone’s head. We also updated the logo on the side to a metal logo on both sides (previously had screen printed on one side). Finally, we decided to focus our attention on the lens and making every pair polarized.


What is one thing you love about owning  Fed Thrill? 

My favorite part of running Fed Thrill is whenever I see a pair of Fed Thrill sunglasses on a complete stranger. Whenever someone first starts a company, your only customers are friends, family, and friends of friends. We are now to the point where we are shipping them all over the US, and even shipping some internationally. A vast majority of our clients have no personal connection to my co-owner and me. It is a great feeling that people are enjoying the sunglasses all over. Sometimes I will go up to someone I see wearing a pair and just say “nice sunglasses” and they usually respond, saying something like “These are Fed Thrills, you should check them out” or “I love these sunglasses” without having any idea who I am.


What are your top three favorite items from Fed Thrill?

I really like the Matte Tortoise pair that we offer, since its classic, but the matte version is not that common. I love rocking the purple and orange pairs to represent my favorite sports team. I am the type of person who loves making custom pairs for every event. I love that we are able to offer our customers a custom option and they can match a pair with every event, outfit, or mood.


What are your plans for Spring 2015?

We have several plans for the upcoming year to continue our growth. We have recently begun a campus rep program where we have hired students from a variety of colleges who have a chance to be a part of the fed thrill team and spread the brand across the country. We also plan on working on getting into many boutiques and stores this coming spring. We will be selling at Floaters pool bar, Capital SUP in Annapolis, and Pixilated photo booth has already signed on to carry our line in their cross street location that I believe they are planning to open in April. We are in talks with several other stores that want to carry our products. You can also look for us at some of the federal hill street festivals, tailgates, and other events in the area.

We are also planning to expand our line by adding more styles and colors to our brand. Be on the lookout for Aviators this summer as we plan to be releasing them this year. We are also always welcoming suggestions from our customers for things they want to see from Fed Thrill.


Anything else you like to share? 

I have been blown away at how quickly our company has grown and interacting with our customers. We started out selling to just a few close friends and now we have connected with people in all 50 states. We have also shipped to Australia, England, Argentina, and several other international destinations. We hope to be another one of the great companies that can put help put Baltimore on the map. We always have our ears open and welcome feedback, suggestions, and want to know what people want when it comes to looking great and having a stylish option that doesn’t break the bank. People work hard for their money, and we want people to have a better option than $200 high-end brands.


Love the sunglasses that Ms. Charm is wearing! Peep them here: