Looking Back Series 2012

Ms. Charm's Chic

In a room with walls submerged in green paint, Silva Yousefian frequently searches through boxes of fabric to make her one of a kind fashion accessories. Inspired by her love for menswear, Yousefian decided to give birth to a unisex line of unique collar trimmings.

“When I decided I wanted a [fun] bow tie for myself, I was distraught that no stores sold them for women,” Yousefian said. That’s when I decided to take matters into my own hands. Bow Tie Co. simply started as a way for me to have a bow tie. Now, both men and women craving different bow ties have an outlet.”

After creating a fleece houndstooth bow tie clip, the up and coming accessory designer began composing collections for her Bow Tie Co. venture in spring 2011. Motivated by textiles, cultures, graphics, traveling and fashion, the Bow Tie Co. owner creative outlook is always open…

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