Stylemaker to Watch in 2012: Fashion Photographer Anna Louise Jiongco

A disposable camera is a machine of magic. A vision of reality can be in the palm of your hands within seconds.

Anna Louise Jiongco discovered her first disposable camera at a young age during a family trip to Bangkok, Thailand.

“I took pictures of Theravada Buddhist temples, the allure of wild plants and flowers, religious icons, and architecture around the city,” Jiongco said.  When the photos were printed, a professional photographer saw my photos and encouraged me to consider being a photographer. Something literally clicked.”

But, the decision to venture into fashion photography wasn’t the top of her list.

Model Kori Lee (Photo by Anna Louise Jiongco).

I was such a “fashion-less” teenager and didn’t care much for fashion,” Jiongco said. After years of denying that I didn’t abide to the fashion world, I slowly began to pay attention to all kinds of fashion much like how I relate it to my background in art.”

Merging her love for portrait photography, Jiongco has become a freelance fashion photographer and a photographer for Baltimore vintage boutique, Salome Vintage.

After a photo shoot with a Baltimore fashion scene icon, Pam Haner, the Baltimore based fashion photographer was selected to work on a fashion project highlighting classic fashion garments.

(Photo by Anna Louise Jiongco).

“Technically our first photo shoot as Salome Vintage was for a short-lived project named Brown Leather Couch,” Jiongco said. We had a last minute location change, but the shoot at Enoch Pratt turned out pretty amazing with Jess Bucaro and Maggie Burke as our models.  There were a lot of amazing architectural elements we were able to play around with. It turned out to be a very spontaneous shoot.”

Jioncgo loves to collaborate with the Baltimore based vintage company owned by Pam Haner and Erin Fitzgibbons because they recruit models with natural beauty and down to earth personalities.

“The model is the most important,” Jioncgo said. I find models to be like performance artists in many ways .You can have the most depressed area to shoot at, but a good model will make that area feel like paradise. She will make it look like a place people want to be and elevate its potential for more beauty there.”

(Photo by Anna Louise Jiongco).

In addition to providing images for Salome Vintage, the freelance fashion photographer has photo shoots in places like New York, Baltimore, Washington D.C. and works with fashion models like Kori Lee.

In 2012, Jiongco hopes to experiment with commercial fashion photography, to explore avant-garde fashion shoots, work with independent boutiques, designers, stylists, and to return to New York Fashion Week photographing emerging designers collections.

“There is no such thing as a typical work day,” Jioncgo said. Once the hair and make up and clothes are chosen for each model, that’s when I get to snap, flash, and direct.”